Poor advice and services offered by unqualified education consultants might result in students enrolling in institutions that are unsuited to their needs and expectations. Some put up with being unhappy, whereas others leave and cause financial losses to the educational establishments, who are left with unfilled places and statistics that risk their government sponsorship status. This fuels lack of trust in the industry and damages the reputation of many hard-working education consultants. BPPEC believes such scenarios can be prevented if education consultants uphold the core values of Service, Expertise, Ethics, and Dedication (S.E.E.D.) and with that in mind we can build a reliable, regulated, reputable environment for all stakeholders in the study abroad industry.